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"If you’re on the fence about coming to the HighLevel Summit, you’re not going to regret it, just come!" |
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"The community’s amazing and everyone here is so helpful." |
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"I knew it was going to be awesome if HighLevel was putting it on." |
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"Everything with HighLevel is always leveling up." |
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"This has changed our life!" |
OCTOBER 13TH - 16TH | DALLAS, TX
The ultimate SaaS marketing event returns!
LevelUp is the ultimate event for entrepreneurs, agencies and small business owners looking to scale your business faster, bigger and smarter. But this isn't going to be just another marketing event.
What is LevelUp?
Hosted by HighLevel, LevelUp is where forward-thinking entrepreneurs, SaaS leaders and agency owners unite to turn bold ideas into tangible growth. Over four transformative days (October 13–16, 2025, in Dallas), attendees immerse themselves in the true meaning of “Leveling Up”: dynamic keynotes, tactical breakout sessions, 300+ exclusive product reveals on LevelUp Day and hands-on networking designed to spark authentic connections and collaboration.
1,000+
HighLevelers in attendance
300+
Features getting dropped during LevelUp Day
30+
Incredible speakers each year
Why Attend LevelUp 2025?
Stay Ahead
Walk away with ideas you can execute immediately. Be the very first to see 300+ game-changing product features and updates revealed by HighLevel’s cofounders. Gain an insider’s view into AI-powered tools and automation strategies that will define the next era of marketing, sales and growth.
Power Your Network
Meet visionary entrepreneurs, top-performing agencies and innovative small business leaders. Whether over sessions or social events, you’ll make connections that turn into collaborations and conversations that spark breakthrough ideas.
Unlock Bold Ideas
Experience high-impact keynotes and deep-dive workshops that show you what’s working right now. Learn how to leverage AI for smarter content, streamlined operations and scalable growth, straight from experts and peers who’ve already cracked the code.
LevelUp Your Experience
This isn’t just an event, it’s an energy boost for your business. In Dallas, TX (October 13–16), immerse yourself in an atmosphere buzzing with live product demos, mastermind-style discussions and the kind of insights that transform the way you work.
Keynote Speakers
Billy Gene
Founder & CEO, Billy Gene is Marketing
JESSE ITZLER
Co-Founder of Marquis Jet and Zico Coconut Water
Kapil Dabi
America's Market Lead at Google
Kevin Harrington
Chairman & CEO, Harrington Enterprises
Molly Mahoney
Founder, The Prepared Performer
Neil Patel
Co-Founder of NP Digital
Nick Santonastasso
Founder, Victorious International
Shama Hyder
Founder & CEO, Zen Media
Zach Lawryk
Head of Solutions Engineering at OpenAI
LEVELUP TICKETS
Don't miss out on your chance to attend the ultimate event for ambitious entrepreneurs, agency leaders and small business owners. This event WILL sell out!
General Admission
$1,497 | PASS
Original price
Limited Availability
$1,297
WHAT'S INCLUDED
Access to all sessions
Unrestricted entry to all keynotes, panel discussions and breakout sessions
Keynote sessions
Hear from world-class speakers
Breakout sessions
Access to breakouts and workshops led by top industry professionals
Exhibition hall
Explore innovative products, services and technologies from our handpicked exhibitors
Networking
Connect with a diverse community
2026 Roadmap Reveal
Hear from our Co-Founders about what’s coming in 2026
Awards Ceremony
Be a part of the HighLevel Awards Ceremony
LevelUp 2025 swag bag
Receive a complimentary swag bag
Q&A sessions
Participate in Q&A sessions
Dedicated event app
Gain access to our cutting-edge event app, custom-designed to enhance your LevelUp 2025 experience
Special offers from sponsors
Exclusive offers and discounts from our LevelUp 2025 sponsors
Meals and bar access
Meals and bar available for VIP only
VIP seating
Prime seats in the VIP section
NEW - Private VIP Lounge
Exclusive snacks & refreshments, massage station, table networking
VIP Pass
$3,297 | PASS
Original price
Limited Availability
$2,997
WHAT'S INCLUDED
Access to all sessions
Unrestricted entry to all keynotes, panel discussions and breakout sessions
Keynote sessions
Hear from world-class speakers
Breakout sessions
Access to breakouts and workshops led by top industry professionals
Exhibition hall
Explore innovative products, services and technologies from our handpicked exhibitors
Networking
Connect with a diverse community
2026 Roadmap Reveal
Hear from our Co-Founders about what’s coming in 2026
Awards Ceremony
Be a part of the HighLevel Awards Ceremony
LevelUp 2025 swag bag
Receive a complimentary swag bag
Q&A sessions
Participate in Q&A sessions
Dedicated event app
Gain access to our cutting-edge event app, custom-designed to enhance your LevelUp 2025 experience
Special offers from sponsors
Exclusive offers and discounts from our LevelUp 2025 sponsors
Meals and bar access
Meals and bar available for VIP only
VIP seating
Prime seats in the VIP section
NEW - Private VIP Lounge
Exclusive snacks & refreshments, massage station, table networking
Extend your LevelUp experience
with an EXTRA day of exclusive access and benefits!
Encore Day Upgrade
Limited Availability
$897
Add upgrade at checkout WITH THE PURCHASE OF A GA OR VIP PASS.
You must purchase GA or VIP pass to access this upgrade.
Hang with the Co-Founders
Hang with Shaun, Varun & Robin along with other HighLevel Leaders
Bonus sessions
Extra tips, trends and tactics from the pros
Epic Networking party
Network with top marketers and agency leaders
Recordings included ($197 value)
Replay every keynote, panel and breakout session
All-inclusive meals
Fuel up with meals and snacks to keep you energized and ready for action
LEVELUP Agenda
Want to catch every LevelUp moment?
Be here by 12 PM on Monday, 10/13 and leave the FOMO at home!
LevelUp officially wraps up after 4 PM on Thursday, 10/16 so there’s plenty of time for one last high-five!
sold out
Sticking around for our exclusive Encore Day? The fun rolls on until 4 PM on Friday, 10/17.
Mon. October 13
Tue. October 14
Wed. October 15
Thu. October 16
*Our event agenda is subject to change so we don’t miss out on any exciting opportunities to bring you the best marketing SaaS event of the year!
Registration
General Admission and VIP
12:00 PM - 8:30 PM
VIP Welcome Party
Dress in HighLevel blue, green and yellow!
5:00 - 8:00 PM
Breakfast
Breakfast provided to VIP ticket holders
8:00 - 9:00 AM
LevelUp Kickoff - Welcome to Day 1!
8:45 AM
Opening Keynote
Billy Gene
Founder & CEO, Billy Gene is Marketing
LevelUp Day!
2026 HighLevel Roadmap Reveal — over 300 features being unveiled!
Lunch Break
Lunch provided to VIP ticket holders
HighLevel Co-Founder Q&A
Breakout Sessions
Topics: SaaS, Agency, Affiliate, AI, Product / Tactical
Austin Armstrong | Chris Dillon | Jeff Lopez | Lauren Petrullo | Lisa Catto | Manick Bhan | Michael Reimer | Vanessa Zamora
Affiliate Panel
Hosted by Kelsi Navalta
Brittani Hon | Clay Lawrence | Nick Ponte | Rodrigo Camancho | Tyla Marie
Agency Panel
Hosted by Chase Buckner
Adam McChesney | Bell Ricardo | Jake Zufelt | Mike Arce | Shannon Lavenia
Closing Keynote
Jesse Itzler
Co-Founder of Marquis Jet and Zico Coconut Water
Exhibitor Networking
5:00 - 7:00 PM
Dinner Break
Dinner provided to VIP ticket holders
6:00 - 7:00 PM
LevelUp Bingo Loco
We’re bringing you the popular Bingo Loco rave! Dress in full neon gear!
7:00 - 9:30 PM
Breakfast
Breakfast provided to VIP ticket holders
8:00 - 9:00 AM
LevelUp Kickoff - Welcome to Day 2!
8:45 AM
Opening Keynote
Kevin Harrington
Chairman & CEO, Harrington Enterprises
Keynote
Kapil Dabi / Google
America’s Market Lead at Google
Keynote
Shama Hyder
Founder & CEO, Zen Media
Lunch Break
Lunch provided to VIP ticket holders
SaaS Panel
Hosted by Paulson Thomas
Andrew J Cass | Kendryah Smith | Latasha Mitchell | Mike Crowson | Paige Battcher
Breakout Sessions
Topics: SaaS, Agency, Affiliate, AI, Product / Tactical
Andrew Brockenbush | Atena Pegler | Carly Meyers | Cece Tan | Corey Quinn | Marley Jaxx | Mike Killen | Priya Jaganathan | Robert Lee | Tom Gaddis
Exhibitor Networking
Inspirational Affiliate Breakout Session
Pavel Ketsuk
Tactical Affiliate Breakout Session
Greg Cooke
Dinner Break
Dinner provided to VIP ticket holders
5:00 - 6:00 PM
A Night to LevelUp
Recognition is in the air for the HighLevel Awards Gala! Dress to the nines in black tie!
7:00 - 10:30 PM
Breakfast
Breakfast provided to VIP ticket holders
8:00 - 9:00 AM
LevelUp Kickoff - Welcome to Day 3!
8:45 AM
Opening Keynote
Neil Patel
Co-Founder of NP Digital
Keynote
Molly Mahoney
Founder, The Prepared Performer
Breakout Sessions
Topics: SaaS, Agency, Affiliate, AI, Product / Tactical
Krystin Ruschman | Matt Deseno | Peter Damato | Ruheene Jaura
Lunch Break
Lunch provided to VIP ticket holders
Keynote
Zach Lawryk / Open AI
Head of Solutions Engineering at OpenAI
Keynote
Nick Santonastasso
Founder, Victorious International
LevelUp 2025 Wrap-Up
3:30 PM
Exhibitor Networking
3:00 - 4:00 PM
LevelUp Encore Registration
5:00 - 6:00 PM
Encore Kickoff Party
Catch the HighLevel bus (exclusive to LevelUp Encore Ticket Holders!)
6:00 PM
October 17
Encore Day ticket holders only
This upgrade is sold out.
Breakfast
8:00 - 9:00 AM
LevelUp Encore Kickoff
9:00 AM
Opening Keynote
Mike Michalowicz
Founder, Profit First Professionals
Keynote
Roland Frasier
Co-Founder of War Room
Co-Founders
Networking Lunch
Keynote
Carrie Rene Thomas
Co-CEO, Becoming Irresistible
Keynote
Frank Kern
Founder & CEO, Frank Kern, Inc.
Closing Keynote
Ryan Deiss
Founder & CEO, the Scalable Company
LevelUp Encore 2025 Wrap-Up
4:15 PM
Evening Activities
LevelUp Bingo Loco
Tuesday, Oct. 14, 7:00-9:30 PM
We're bringing the popular Bingo Loco rave to you, LevelUp style! Get ready for an outrageous, live bingo rave. Dress in full neon gear and get ready for some fun.
HighLevel Awards Gala
Wednesday, Oct 15, 7:00-10:30 PM
Join us for "A Night to LevelUp," where we will recognize our 2025 HighLevel Awards Winners. Dress to the nines in black tie attire and get ready for an evening of recognition and glamour.
HighLevel Awards Gala
Wednesday, Oct 15, 7:00-10:30 PM
Join us for "A Night to LevelUp," where we will recognize our 2025 HighLevel Awards Winners. Dress to the nines in black tie attire and get ready for an evening of recognition and glamor.
HighLevel Awards Gala
Wednesday, Oct 15, 7:00-10:30 PM
Join us for "A Night to LevelUp," where we will recognize our 2025 HighLevel Awards Winners. Dress to the nines in black tie attire and get ready for an evening of recognition and glamour.
A Legendary Venue
The Hilton Anatole in Dallas
Resort-style amenities
Relax and recharge at the Anatole’s outdoor pool complex, complete with water slides, a lazy river and even a swim-up bar.
Artful Inspiration
Stroll the grounds and discover striking pieces by icons like Andy Warhol and Keith Haring, perfect for adding some creative inspiration to your LevelUp experience.
Culinary delights
Enjoy memorable meals with your colleagues or family without even having to leave the hotel.
Near Dallas's Top Sights
Enjoy memorable meals with your colleagues or family without even having to leave the hotel.
Sign up for updates
Be the first to know about the agenda and any event updates!
Interested in speaking? Submit form here for a speaking opportunity!
Interested in being an exhibitor at LevelUp? Get in touch with us now.
